Image for Canon does grime – a look at our Wider Image campaign
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Canon does grime – a look at our Wider Image campaign

This week, we unveiled Canon’s exciting new urban art exhibition at London’s Pop Brixton, as part of a Europe-wide initiative that highlights the importance of photojournalism in storytelling.

The exhibition, part of our Wider Image campaign, champions photojournalists who play a vital role in our society. The London exhibition featured images from award-winning photojournalist Paul Hackett, best known for capturing some of the UK’s most important breaking stories. Paul’s latest images capture the trials and tribulations of Grime artists, a genre that has been experiencing a massive break out period following Skepta’s Mercury prize win last year. He worked with up-and-coming Grime artists from across East London, telling their individual, and sometimes unexpected, stories.

The final show in a series from seven award-winning European Reuters photojournalists, Paul’s powerful imagery was juxtaposed with Pop Brixton’s unique architecture, from its shipping containers, to concrete arches, and staircases.

Amongst the attendees from Canon, Reuters and the media, were some of the Grime artists featured in Paul’s images. The Collective and Slew Dem Crew came in full force ready to spit bars and show the show’s attendees what Grime is all about. What looked like the least likely crowd for a Grime gig soon became a major rager, as the artists dropped insanely intricate lyrics at 140 bpm. It’s safe to say, the crowd was hugely impressed.

The event earned coverage from photography, listings, regional and national outlets, and broadcast coverage from London Live. On a personal note, this has been my first campaign with NB and I couldn’t have asked for a better project or team to work with. It was a fantastic learning experience; giving me media, event and networking practice and helping me overcome my phobia of phone calls, which after two days of pitching media, I can safely say I am over! After the excitement of this campaign, I can’t wait to get started on the next.

Image for Canon does grime – a look at our Wider Image campaign
Image for Canon does grime – a look at our Wider Image campaign