Image for The Edit – 04.08.17
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The Edit – 04.08.17

WHAT’S CAUGHT OUR EYE…
Tired of always losing your work pass? One company in the US has solved this problem by offering its employees the chance to have a microchip implanted under their skin. 50 out of 80 employees at Three Square Market, a tech company in Wisconsin, have opted to have RFID chips inserted between their thumb and index finger, which allow them to carry out a variety of usually mundane tasks such as swiping in and buying their lunch. While some commentators have raised concerns about ethical and security issues, Three Square’s chief executive claims that the chips are too simple to be hacked, and predicts that their usage will only grow over time.

WHAT’S TRENDING…
Giphy will soon begin testing sponsored GIFs within messaging experiences, meaning our searches for “woo”, “Friday” or “cheers” for example could turn up a GIF of someone pouring Jose Cuervo shots or two Budweiser beer bottles clicking. Exciting. As far as testing is concerned, it’s unclear which platform Giphy will wade into first but it has been suggested that strategically the best place to start would be on Tinder where its integration with the app already gets a lot of play. One of the top 10 most popular Giphy GIFs from last year, the “Hello Bear”, made its way up the chart thanks to Tinder users.

WHAT WE’VE BEEN UP TO…
Did you know that the average generation Z-er spends five hours a day on their phone, or that web designers now focus on designing mobile platforms before desktop? We learnt this and more when we had Colin from Monogram Digital visit our offices this week to pick our brains about all things digital. He gave us some great insights about the ways we can use web and HTML to transform our client’s campaigns, from benchmarking performance against similar industries on tools such as Trackmaven to the most useful analytics for ROI (such as unique visitors and average page on site). We’re looking forward to integrating this into our campaigns more in the future!

ONE TO WATCH…
We’ve all heard of chatbots but Facebook took the experiment a step further this week resulting in two robots creating their own language. Created by researchers at Facebook Artificial Intelligence Research to learn to negotiate in the same way that humans do, the two machines, Alice and Bob, quickly developed an unintelligible dialect and were subsequently turned off. Facebook said the project marked an important step towards “creating chatbots that can reason, converse, and negotiate, all key steps in building a personalised digital assistant”. We say, watch out for the machines, they’re talking to each other in ways we don’t understand…

Image for The Edit – 04.08.17
Image for The Edit – 04.08.17
Image for The Edit – 04.08.17