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The Edit – 15.09.17


“Worth seeing this beast in person. It’s unreal” said Elon Musk talking about his semi on twitter. Tesla, Elon’s electric car company, announced its Tesla Semi truck this week. Some industry analysts are sceptical that a battery powered truck can compete with diesel engines which can travel up to 1,000 miles on a single tank of fuel and according to reports the Tesla Semi is currently only capable of 200 to 300 miles. This news comes after the UK Government announced it would be prohibiting the sale of diesel and petrol by 2040.


This week saw the most hyped launch take place since… well, Apple’s last launch in 2016. With it’s 2017 products though, everything has stepped up a gear in terms of features, tech spec, design – and yes, expense. The iPhone X, Apple’s new flagship smartphone, will set you back a chunky £1,000 but, despite an embarrassing glitch with its facial recognition software, it seems to have been given a warm reception. Let’s not forget, however, that Apple also unveiled the iPhone 8 – the expected spruce-up of the 7 models – an Apple TV 4K upgrade and a new Apple Watch!


At 15:00 on Thursday 14th September, Nelson Bostock and Fever staff put down their phones, shut down their computers and picked up their neon headbands for its hotly anticipated sports day. In the centre of a chilly and somewhat overcast Hyde Park, Nelson Bostockers took part in a series of gruelling challenges including an egg and spoon race, three-legged race and rounders, before topping off the afternoon with a much-awaited tug of war competition. After some Olympic-worthy performances, both agencies then hit the pub for some well-deserved drinks and team bonding.


Consumer bodies are cracking down on Instagram influencers, after an increasing number of famous faces fail to acknowledge paid-for promotions on their social media channels. Blurring the lines between brand advertising and personal recommendations, this week saw the ASA ordered the reality television personality Sophie Kasaei to remove her own photo of the Flat Tummy Tea she had shared with her followers in March. It’s clearly a good idea to disclose connections to allow consumers to make informed decisions, and we’re interested to see how this changes Instagram brand promotion in the near future.

Image for The Edit – 15.09.17
Image for The Edit – 15.09.17
Image for The Edit – 15.09.17