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The Edit 21.11.17

WHAT’S CAUGHT OUR EYE…

Earlier this year, the National Invention Convention took place in the US, where 304 students entered an invention and entrepreneurship competition. Following the competition, The New Yorker produced an overview video and it’s amazing to see the enthusiasm and innovation coming from children as young as five. The kids in the video highlight why they are better at coming up with inventions than adults, with brilliant reasons including “their brains work better”, “they have bigger imaginations” and “they have more energy.” The inventions they create are truly impressive and the video gives a glimpse into the next generation of innovators: watch it here.

WHAT’S TRENDING…

Your emoji game is getting stronger. Recently Apple revealed 190 brand new emojis, following the iOS 11.1 update. In efforts to continue to embrace diversity, this now includes an elderly woman, a young lady in a burka and long anticipated mythical creatures – from mermaids to fairies. As the amount of emojis available to us continues to increase, seemingly almost month on month, this raises an important question for B2B brands. How appropriate are the use of emojis in the B2B space. We predict that it won’t be too long until you see them on a whitepaper – but who will be the bold brand to go first and lead the way?

WHAT WE’VE BEEN UP TO…

This week we welcomed the Taylor Bennett Foundation to Nelson Bostock Unlimited where we ran a series of workshops on the latest PR trends. The Foundation’s training and mentoring programmes exist to encourage black, Asian and ethnic minority graduates to pursue a career in communications.

In response to Justin Tindall’s comments on diversity (which he has subsequently apologised for), this year’s Foundation group has produced an inspiring video response to the issue of inclusion within our industry. It was great to meet and work with the next generation of PR professionals and we’d encourage you all to watch and share their inspiring video.

ONE TO WATCH… 

Driverless cars have been ‘the next big thing’ for a long time, but they’re finally here (maybe)! It was announced this week that Jaguar Land Rover has been trialling driverless cars on public roads in the UK, although still with a safety driver on board.

With a potential £900bn market and 320,000 UK jobs at stake, the tests mark a significant step forwards for the industry. Buoyed by the fact that the UK never ratified the Vienna Convention (which stipulates a driver must be in control of a car at all times), there is the hope that the UK may be able to lead the way for driverless cars in the near future.

Image for The Edit 21.11.17
Image for The Edit 21.11.17
Image for The Edit 21.11.17