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The Edit – 22.09.17


This week Deloitte launched its annual Mobile Consumer Survey which demonstrated just how synonymous smartphones have become with video consumption. Nearly 60 per cent of smartphone owners watch at least one video on their smartphones each week – roughly 20 per cent up from 2016. More relevant to PR pros is that 17 per cent of UK smartphone owners said they watch short videos, ‘live’ posts or ‘stories’ at least once a day – however these numbers were much higher for young people, which is worth keeping in mind if you’re communicating with this audience. Long-form video consumption was found to be “growing strongly” on smartphones, but is still far less frequent.


It could be the end of public transport — scratch that, life — as we know it. That’s right, Uber has seen its application for a continued license to operate in London rejected, meaning the ride-hailing giant could soon be banned after five years in the city. Transport for London announced today that the company is not a “fit and proper” private car hire operator, while Uber itself has responded by stating the move indicates “London is closed to innovative companies”. In an email to users, Uber also urged users to sign a petition protesting the decision. It has also noted it will be immediately challenging the move in court, meaning this certainly isn’t the last you’ve heard of the matter.


If you thought that TV was dead then you obviously haven’t been to the International Broadcast Convention (IBC) in Amsterdam – the must-see event for the latest trends and innovation in the broadcast sector. The NBU team was there for three days managing a busy press schedule for our client, Canon Europe, culminating months of preparation on product embargoes, press materials and messaging for one of the most important shows on its annual calendar. Our feet were sore and our voices hoarse, but we returned to London having bagged fantastic coverage of Canon’s new lenses and video kit – and a head full of ideas to make next year bigger and better than ever! Watch this space for a detailed blog on broadcast trends to watch in 2018 and beyond.


This week we also went to the PRCA National Conference. It’s safe to say it’s been a hell of a year for Comms, from #fakenews, Brexit, terror attacks, corporate hacks, the bitcoin rollercoaster, Silicon Valley seemingly in a meltdown, and much more. The event included an amazing talk from Amanda Coleman talking about the devastating attack in Manchester, and the PRCA discussing the expulsion of Bell Pottinger for its breach of industry ethics. It’s clear that there has never been a more important time for clear and honest communication, especially from the PR industry.


Image for The Edit – 22.09.17
Image for The Edit – 22.09.17
Image for The Edit – 22.09.17