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The Edit – 28.04.17

Welcome to the Nelson Bostock Unlimited EDIT, our Friday afternoon newsletter packed with all the weird and wonderful things we’ve discussed, admired and frequented this week.



Fake news is an issue that won’t go away – but could tech fix the problem? This week it was Jimmy Wales, founder of Wikipedia, who has announced a new site that aims to test for truth and hold the internet to a higher standard. He’s calling the website ‘Wikitribune’ and plans to fund it via a crowdfunding campaign. The idea is to pair up paid professional journalists with an army of volunteer contributors. Wikitribune will go live in time for the UK election, it remains to be seen if it will have a positive effect on the flow of deliberate misinformation.


This week, Amazon unveiled the Echo Look, which features a camera capable of taking pictures and video at your command. The idea is that people will use it to take hands-free selfies and see how an outfit looks before going out. It has been pitched as the ultimate bedroom companion with AI assistant Alexa being able to give you fashion tips and tell you what to wear. It’s available by invitation only in the US costing $200 (£156). We’re definitely going to keep a look out for this one!



Want to know what you’ll look like in the next 15 years? Want to swap gender? Want to return to your youth? FaceApp is taking the world by storm by altering your age or gender entirely at the click of a button! In a crowded photo-editing market, this is something truly innovative. FaceApp is certainly one to watch (remember that Snapchat started as just an app too!) and lose your bank holiday weekend messing around with.


This week, we supported the PRCA Careers Fair at the University of Westminster. We were busy dishing out doughnuts and telling students about life as a PR at Nelson Bostock Unlimited. The event featured our MD, Nick Clark, as part of a panel discussion concerning the future of the PR and communications industry. It was great to see so many smart and talented students considering a career in communications. Feels like we’re in safe hands.

Image for The Edit – 28.04.17
Image for The Edit – 28.04.17
Image for The Edit – 28.04.17