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The Edit – 29.09.17


IKEA is set to launch a new augmented reality app, enabling UK users to see how thousands of different IKEA products might look in their home. Available next month, the app will automatically scale products based on the dimensions of any room – with 98 per cent accuracy! Users can see how any product will look in their own living space, including any lighting and shadows it might produce. The app, available on iOS, was built using Apple’s new ARKit technology, and more than 2000 products will be available to users from launch.


Elon Musk first mooted his plans for space travel to Mars last year, and this week brought an update on how the project has progressed since then. Musk is focusing on being able to carry people to the ‘Red Planet’ by 2024 via his SpaceX company’s BFR vehicle. The plan is to concentrate all of SpaceX’s resource and energy on the development of BFR – driving down costs and bringing the possibility of space travel closer to reality. Musk also suggested that the BFR rocket could offer a super-fast alternative to aeroplane travel on earth – moving people from continent to continent in in minutes rather than hours.


This week saw the London-edition of Zuora’s annual customer conference, Subscribed, touch down in the capital. Taking place at Tobacco Docks in East London, the event featured a host of customers and user-focussed breakout sessions, all initiated by a key note delivered by founder and CEO, Tien Tzuo. The team at NBU headed down in force securing customer and C-level interviews, selling-in a supporting report discussing the advent of the subscription economy and even popping along for a few celebratory drinks to toast to another successful year in the Subscription Economy – after all, it’d be rude not to!


This week Twitter experimented by doubling its tweet character limit to 280 characters, ostensibly to help users be more expressive in their posts. The test is limited to a small and random number of accounts, so not every user has access to the new character limit for now. Some think that tweeters should stick to the previous 140 character limit to avoid wordier messages, arguing the original limit “[is] tighter, more concise, has no abbreviated words and maintains the same basic idea of the longer post” – however, we’re interested to see how the trial goes and if this new character limit will eventually be available to everyone.

Image for The Edit – 29.09.17
Image for The Edit – 29.09.17
Image for The Edit – 29.09.17