Good news, everyone! PRCA has announced the shortlist for its annual DARE awards, and we are chuffed to have made it not once, but twice – for ‘integrated campaign of the year’ and ‘trade and b2b campaign of the year’.
We entered with our ‘gurus and guidance’ campaign for Canon UK, which helped Canon become a relevant brand in the small business space. We achieved this by working with The Telegraph to pair four successful UK entrepreneur experts – including Emma Jones MBE (Enterprise Nation and UK business ambassador) and Sahar Hashemi OBE (Coffee Republic and Skinny Candy) – with four aspiring small business owners to help them tackle their challenges. The pairings created a number of stories, appearing in print and online.
We also partnered with Real Business to host a small business roundtable and to judge and present two annual Growing Business Awards, which provided Canon with direct access to the small business community.
Our campaign has generated 82 confirmed leads and more than 7,500 potential leads, it grew Canon’s dedicated LinkedIn small business page by more than 500 followers, and sparked more than 1,000 engagements with SMB content on Twitter.
We’ll find out who will walk away with the PRCA trophy on 13th July, so in the meantime we’ve got no other choice but to wait, eating ice cream in the sunshine.