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The Edit – 14.04.17

Welcome to the Nelson Bostock Unlimited EDIT, our Friday afternoon newsletter packed with all the weird and wonderful things we’ve discussed, admired and frequented this week.

 

WHAT’S CAUGHT OUR EYE
Finally! It looks like MTV’s annual Movie and TV Awards has taken a cue from our very own Bostocks by scrapping gender-specific categories. After Emmy Award organisers asked Asia Kate Dillon from the TV series, Billions, which category the female-born star wanted to be considered for, it proved a struggle due to the performer identifying as gender non-binary.

Other similar organisations are looking to go down this route, and do without the gender split, opting instead for more genre-related categories to celebrate talent. Looks like change could slowly but surely be appearing on the horizon!

 

WHAT’S TRENDING
This week, Pepsi unveiled its latest advert starring Kendall Jenner, and it’s already been pulled. The advert showed Kendall Jenner purposely leaving a photo shoot to attend an equality march and while there, she gives a policeman a can of Pepsi – seemingly showing that to bring global unity all you need is a can of Pepsi. This has been slated furiously on Twitter, with many suggesting that it mocks the “Black Lives Matter” campaign.

Martin Luther King Jr’s daughter tweeted: “If only Daddy would have known about the power of #Pepsi.” We think Lena Dunham summed the situation up perfectly: “Assuming everything that can be said about faux-test Pepsi ad has been said so I’m just gonna go with this: it didn’t make me want Pepsi.”

 

ONE TO WATCH
We’ve all been there. The stresses of our day jobs often leave us finding it difficult to switch off. However, Selfridges has introduced a new format helping us to “relax”, “reconnect” and event “learn”. As we become increasingly attached to both our social media lives and technology in general, the workshop aims to take us back to basics, focusing on crafts including peeling potatoes, grinding spices and making tea.

The founder of this project comments, “We are increasingly disconnected from crafts and making and doing things because the world is becoming more and more virtual”. So, if you ever start to feel like tech is taking over your life, whip out that old potato peeler to calm your nerves.

 

WHAT WE’VE BEEN UP TO
This Wednesday saw the return of our annual “Bostock Awards”, an event held to celebrate the great work done at the NB towers over the past year. Amongst the winners were the EE Press Office team who’ve spent the last 12 months running an extremely tight ship, monitoring for potential issues around the clock. In addition, the Canon team secured several nominations and one win for their ‘Wider Image’ campaign, which has also recently been shortlisted for the CIPR’s Global PR Campaign Award. The winners will be announced in June so keep your fingers crossed!

 

Tags: PR, the edit

Image for The Edit – 14.04.17
Image for The Edit – 14.04.17
Image for The Edit – 14.04.17